Sign up for a Virtual Office, Mail Forwarding or Telephone Answering package, and we will give you a £50 Google Adwords voucher for you to spend on Google advertising. Once you have signed up you will receive a confirmation e-mail from us detailing all your account details. You will then receive a second e-mail containing your voucher code.
This offer is designed to encourage people to sign up for Google Adwords accounts. For this reason the voucher can only be applied to a new Google Adwords account within the first 14 days.
There are currently 32.5 million people using the internet in the UK, with the average broadband user spending 16 hours per week online. In the current economic climate, it is essential that every piece of marketing activity provides the best value for money.
Businesses can no longer afford to ignore the value of advertising online. With a Google Ad Words campaign you can reach people when they are actively looking for your products and services. That means your site receives right kind of visitors. Google Adwords uses pay-per-click pricing, which means that you only pay when people click on your ad, so it is easy to control costs. 1 Research your Search Terms The golden rule for PPC (pay per click) success is that the more descriptive your terms, the better results you will get. Using the AdWords search term tool, you can see which words are most popular with your potential customers when they search for your products. When researching keywords, it is important to be aware that bigger is not always better. Whilst some generic terms can and do work, they also attract a high level of visitors and can therefore convert to sales at a drastically lower level than more descriptive terms. For example a generic term such as 'perfume' gets around 4,000 searches a month, where as the more specific term 'Jo Malone perfume' gets 600 searches but is far more likely to convert to a sale. 2 Setting up a Compelling Campaign Google prides itself on delivering the most targeted results for the end-user. Therefore, AdWords does not only rank ads by how much the advertiser is willing to pay, but also takes into account their click through rates. Therefore, with compelling and targeted ad text it is possible to appear above competitors who are willing to pay more per click because your advertisement is performing better. 3 Evaluate and Optimise Once you have established your AdWords campaign, it is vital that you consistently monitor all activity. Obviously, one of the most important factors is the balance of expenditure versus actual revenue generated. However, if you are to maintain that fragile equilibrium, it is important to analyse which keywords are converting to sales and which are not. This allows you to use what you’ve learned maximise future activity which – beyond all other mediums – is one of the many ways Google AdWords can add value to your marketing campaigns.
For more information on Google Adwords, please visit the Google Zone.
